Funding The Future

[avatar user=”Ted Hurlock” /]

Any endeavour which requires an investment for growth and advancement is a worthy candidate for crowdfunding. In the case of businesses finance it is required to drive growth and increase profits.

Education is also a worthy endeavour. It drives growth and aims to increase value to the community at large, albeit in the longer term. Even excluding higher education and focusing at primary school we can appreciate the inherent value in education and some would argue an inalienable right.

Education as in any investment for future value comes at a cost. The cost of education is not insignificant and can vary greatly in different cultures and societies. It can be too easy for communities to forgo education or narrow the scope of catchment to those deemed more worthy, better financed, or a ‘better investment’.

In the past the possible avenues for individual candidates to seek educational loans have been restricted and what routes were available have continued to dry up or become constrained.

Taking a crowdfunding approach to educational investment is at an early stage of evolution but one that could become main stream.

Unfortunately In the USA the concept has not found good traction. Some of the personal loan venders such as LendingClub and Prosper have withdrawn education as an accepted purpose for a loan.

Although it is very difficult to get any data on education loans in the USA this sort of data is more readily available in Europe. Bondora, one of Europe’s rapidly growing marketplace lenders offers loans for educational purposes and the demand is growing rapidly.

Education is also a long bet with expected returns coming in after a long run. And with the very dynamic nature of the internet, and a real prospect of change, potential lenders could be quite fickle in regard to making an altruistic investment which will mature so far in the future.

As a concept crowd funded education makes for a good emotional story. But seemingly it needs the right marketing message to get real engagement.

 

Adopt a classroom

[avatar]

According to the UK Association of Teachers and Lecturers (ATL) over 90% of teachers buy supplies for their pupils. While most purchases are to enhance in-class or extra-curricular activities, as many as half of all teachers have bought stationary, pens and disturbingly textbooks. UK school teachers are dishing out on average £250 a year from their own pockets.

In the US teachers are turning to Crowdfunding to help fund everything from pencils to microscopes.

One such schools Crowdfunding platform, DonorsChoose.org, have raised a staggering $250 million for 464,596 projects that have assisted the education of more than 10 million pupils across in the US. Most Crowdfunding requests are for grass-roots supplies.

The thanks from Reddit’s ‘Gifts For the Teachers’ Program, which raised £200,000 in 2013, gives an indication of the level of appreciation Crowdfunding can bring to our children’s teachers – ‘Thank you so much for your generous gift of colored pencils and tape! I literally squealed in excitement when I opened the box…I can’t wait to give the supplies to my students who cannot afford to buy their own. THANK YOU!!!’

Crowdfunding for schools is not just about basic school supplies. Some are reaching for more lofty targets, science Crowdfunding platform experiment.com have seen a number of teaching related projects aiming to get secondary school students involved in real science.

Crowdfunding in schools has yet to really kick off here in the UK. Hubbub is an education reward-based platform that is well placed to be there when it does. While most projects through the platform have so far have been university focused, it is open to schools, teachers and individual students.

As the gap between state funding and the ambitions of schools grow, Crowdfunding will have a greater prominence in UK education.