Funding The Future

[avatar user=”Ted Hurlock” /]

Any endeavour which requires an investment for growth and advancement is a worthy candidate for crowdfunding. In the case of businesses finance it is required to drive growth and increase profits.

Education is also a worthy endeavour. It drives growth and aims to increase value to the community at large, albeit in the longer term. Even excluding higher education and focusing at primary school we can appreciate the inherent value in education and some would argue an inalienable right.

Education as in any investment for future value comes at a cost. The cost of education is not insignificant and can vary greatly in different cultures and societies. It can be too easy for communities to forgo education or narrow the scope of catchment to those deemed more worthy, better financed, or a ‘better investment’.

In the past the possible avenues for individual candidates to seek educational loans have been restricted and what routes were available have continued to dry up or become constrained.

Taking a crowdfunding approach to educational investment is at an early stage of evolution but one that could become main stream.

Unfortunately In the USA the concept has not found good traction. Some of the personal loan venders such as LendingClub and Prosper have withdrawn education as an accepted purpose for a loan.

Although it is very difficult to get any data on education loans in the USA this sort of data is more readily available in Europe. Bondora, one of Europe’s rapidly growing marketplace lenders offers loans for educational purposes and the demand is growing rapidly.

Education is also a long bet with expected returns coming in after a long run. And with the very dynamic nature of the internet, and a real prospect of change, potential lenders could be quite fickle in regard to making an altruistic investment which will mature so far in the future.

As a concept crowd funded education makes for a good emotional story. But seemingly it needs the right marketing message to get real engagement.

 

Clubbing together

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Crowd buying is helping upcoming designers in the fashion industry to promote their look book. This Crowd consists mainly of boutiques and retail stores who access fashion portals and view styles and look books of the designers, the Buyer can then place their order with the designer.

For the designer, the advantages of having this crowd enables them to have access to a wider audience, but more so a greater chance of meeting their minimum order requirement with their factory for the production run per season. For new designers to the market this is one of their biggest challenges.

Rivalry among boutiques and stores has been of interest as most portals are open sites and do not restrict what you can view, therefore each Boutique or Store know what the competition is stocking and the quantity they have ordered.

Crowdfunding records keep tumbling!

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Another day, another record. Not a week seems to have passed in 2014 without Crowdfunding records being beaten and milestones being reached. Alternative Finance seems to know no bounds! The latest eye catching record has been achieved by an English winery called Chapel Down.

They turned to Crowdfunding in a bid to raise £1,667,507 with 6.48% equity offered, they have smashed their target raising £4m for 14.11% equity, the largest ever Crowdfunding campaign in the UK to date. Chapel Down have said that they intend on using the money raised to plant more vines to satisfy the current demand, to build a new winery and a brewery. In addition to this it plans on extending its Tenterden hospitality facility.

The CEO, Frazer Thompson, has stated that he wanted “to provide an opportunity for his customers to share in the success of the business”. The 1,400 private investors will not only become shareholders in Chapel Down but will also enjoy some great discounts and offers on a range of their products.

“The needs of the many outweigh the needs of the few.” – Spock

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Vulcan, the “Star Trek Capital of Canada” has turned to Indiegogo in a bid to raise an ambitious $2billion so that they can construct a real life working version of the USS Enterprise. You can certainly be excused for having never heard of Vulcan as it is a tiny Canadian town that has a population of just 1,836. That said the self-proclaimed spiritual centre of the Star Trek universe has attracted various Star Trek actors, such as Leonard Nimoy, to its annual celebration called Spock Days.

A donation of just $10 is described as effectively a contribution to the future of humankind whilst for a slightly bigger donation of $1,000,000,000 you can have the spaceport named in your honour. This donation amount is targeted at Messer’s Bill Gates, Richard Branson and Elon Musk, sadly they have yet to pledge!

It’s not all doom and gloom though as so far 92 people have backed the project and have raised $2,727. However, with only 33 days to go this original fixed-funding project looks destined to finish…yes you guessed it…unfunded – meaning the 92 people to have backed the project will get their money back.

If you genuinely believed that this was a realistic project then I am the bearer of bad news. As is becoming more and more apparent people are turning to Crowdfunding as a cheap, quick and easy marketing tool. The Vulcan tourism board state on their website that “The Indiegogo campaign currently running to help Vulcan build the U.S.S Enterprise is a marketing campaign to advertise the Canadian Badlands region of Alberta and feature Vulcan.”

It has to be without a doubt one of the strangest Crowdfunding projects to date!