The Growth of ‘Niche’ Peer-to-Peer Lending

[avatar user=”Tom Mitchell” /]

The advent of the peer-to-peer model has brought fundamental change to the lending industry; change which has seen platforms such as ArchOver move with the zeitgeist and embrace the internet as a medium through which to fund loans to businesses and individuals. But as the peer-to-peer space has begun to mature and take root, much change has begun to occur within the sector itself, with many platforms emerging with their own specific applications for the peer-to-peer model.

One interesting entrant which certainly captures the ‘forward-looking’ character of the sector is Abundance Generation, a platform which provides funding to eco-friendly projects throughout the UK. Investors buy debentures in the projects listed on the platform, which have included wind farms and solar energy initiatives, with different projects carrying different rates of return. The platform seems to have successfully tapped into modern sensitivities surrounding global warming and the viability of fossil-fuel use in the longer term, with investors having pledged just over £8m on the platform at the time of writing.

Another entrant whose focus is equally timely is Bitbond. This German platform, mentioned by James in his recent blog, is a peer-to-peer business lender that solely uses the digital currency Bitcoin. The platform takes the concept of ‘disintermediation’ and the diminishing role of the banks in finance a stage further than most, for even a bank account is not required to lend and borrow on the platform. Indeed, Bitbond’s website carries the tagline “banking is necessary, banks are not,” which neatly illustrates the ethos driving their unusual platform and its use of a digital cryptocurrency.

Bitbond’s belief in the potential of digital technology is mirrored in the offering of Pollen vc, a platform with offices in both the UK and US. Pollen seeks to address the financing problems faced by developers creating apps for Google Play and Apple’s App Store. These developers not only face fierce competition for the attention of consumers, but also a long delay between making sales in the marketplaces and receiving payment. Pollen aims to alleviate the cash flow problems that this can cause by monitoring sales data and advancing a percentage of their clients’ earned revenue to allow them to continue developing their apps. To complement this service, Pollen’s management also aim to consult with them to offer advice on exactly how they should move forward with their products.

Taken together, these three platforms serve as an excellent illustration of the growing diversity found within the peer-to-peer space. And in the author’s opinion, this can only bode well for the sector at large.

Clubbing together

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Crowd buying is helping upcoming designers in the fashion industry to promote their look book. This Crowd consists mainly of boutiques and retail stores who access fashion portals and view styles and look books of the designers, the Buyer can then place their order with the designer.

For the designer, the advantages of having this crowd enables them to have access to a wider audience, but more so a greater chance of meeting their minimum order requirement with their factory for the production run per season. For new designers to the market this is one of their biggest challenges.

Rivalry among boutiques and stores has been of interest as most portals are open sites and do not restrict what you can view, therefore each Boutique or Store know what the competition is stocking and the quantity they have ordered.

Crowdfunding records keep tumbling!

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Another day, another record. Not a week seems to have passed in 2014 without Crowdfunding records being beaten and milestones being reached. Alternative Finance seems to know no bounds! The latest eye catching record has been achieved by an English winery called Chapel Down.

They turned to Crowdfunding in a bid to raise £1,667,507 with 6.48% equity offered, they have smashed their target raising £4m for 14.11% equity, the largest ever Crowdfunding campaign in the UK to date. Chapel Down have said that they intend on using the money raised to plant more vines to satisfy the current demand, to build a new winery and a brewery. In addition to this it plans on extending its Tenterden hospitality facility.

The CEO, Frazer Thompson, has stated that he wanted “to provide an opportunity for his customers to share in the success of the business”. The 1,400 private investors will not only become shareholders in Chapel Down but will also enjoy some great discounts and offers on a range of their products.

“The needs of the many outweigh the needs of the few.” – Spock

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Vulcan, the “Star Trek Capital of Canada” has turned to Indiegogo in a bid to raise an ambitious $2billion so that they can construct a real life working version of the USS Enterprise. You can certainly be excused for having never heard of Vulcan as it is a tiny Canadian town that has a population of just 1,836. That said the self-proclaimed spiritual centre of the Star Trek universe has attracted various Star Trek actors, such as Leonard Nimoy, to its annual celebration called Spock Days.

A donation of just $10 is described as effectively a contribution to the future of humankind whilst for a slightly bigger donation of $1,000,000,000 you can have the spaceport named in your honour. This donation amount is targeted at Messer’s Bill Gates, Richard Branson and Elon Musk, sadly they have yet to pledge!

It’s not all doom and gloom though as so far 92 people have backed the project and have raised $2,727. However, with only 33 days to go this original fixed-funding project looks destined to finish…yes you guessed it…unfunded – meaning the 92 people to have backed the project will get their money back.

If you genuinely believed that this was a realistic project then I am the bearer of bad news. As is becoming more and more apparent people are turning to Crowdfunding as a cheap, quick and easy marketing tool. The Vulcan tourism board state on their website that “The Indiegogo campaign currently running to help Vulcan build the U.S.S Enterprise is a marketing campaign to advertise the Canadian Badlands region of Alberta and feature Vulcan.”

It has to be without a doubt one of the strangest Crowdfunding projects to date!