It’s all crowdfunding. The difference is in the formality of the arrangements and the size of the crowd.
When Kickstarter launched, the premise was that a like-minded community of supporters with small amounts of money might fund the next big thing. A bit like the lottery, you knew that the biggest value was probably entertainment (although more than a few cool products have emerged). This very large like-minded community evolved into peer-to-peer lending.
Read ArchOver Head of Lending David Swanson’s full P2P Finance News contributor piece, delving into the evolution of the P2P sector, here.